Santander expands its operations in the investment area and announces the hiring of 1.200 specialists

To become the Bank with the best investment platform on the market, Santander Brasil today begins an innovative project that encompasses the expansion of the team of advisors, a complete and competitive portfolio of products for customers integrated with a new investment portal and the regionalization of investor service offices.

By the end of the first stage of the project, scheduled for April 2023, the institution will have a team of 1,2 advisors and 100 traders, who will be the pioneers of a model based on two types of portfolios that make a difference in the market: professional and that of clients. The professionals will be hired by Santander Corretora with the benefits of formal employment, but with a different remuneration model.

The advisor who wants to start a business at Santander does not start from scratch. You receive a portfolio of 100 investor clients, which already guarantees you remuneration for maintaining this income. And it will have a higher share than the market average in the increase in results it generates.

“We are able to connect the best in the world of banks, which are many customers and careers, with the best in the world of investment fintechs, with autonomous agents who have an entrepreneurial spirit, freedom of action and earnings linked to their capacity to add value”, highlights Luciane Effting, executive superintendent of Investments at Santander Brasil.

“We are looking for advisors who, in addition to understanding investments, have the purpose of helping their clients’ investments prosper and, above all, have an entrepreneurial spirit to build, together with Santander, this project that aims to position the bank as one of the main investment houses from the market. Therefore, we offer remuneration linked to your protagonism, with a commission above the market average and without a ceiling.”

Luciane explains that the variable portion of the remuneration offered to advisors will be attractive because the relationship between the specialists and the Broker will be direct, without the intermediation of investment offices. “We have programs to help professionals obtain the necessary certification to work in the area, which is the CEA (Investment Specialist Certification, granted by Anbima) for advisors and PQO for Traders. Our main requirement will be interest in the universe of investments and adherence to our corporate culture of protagonism, meritocracy and diversity”, adds Luciane Effting.

Those selected will be able to work in different regions of the country, serving clients remotely or in person, from dedicated spaces in investment agencies in 23 cities. In these spaces, advisors will have physical infrastructure to serve the client as and when they wish and recommend the most appropriate allocations to each client's profile, from the most conservative to the most aggressive.

The role of an advisor with in-depth knowledge of the topic is fundamental to the Bank's new investment strategy, but is also supported by a solid technology pillar. By the end of the semester, the new portal for investor clients will go live, a complete platform designed in the context of open investments to offer content, recommendations and monitoring of applications, in a digital and personalized way, in addition to its own and third-party products, carefully chosen.

“We will expand our open product platform, democratizing options that today are still restricted to Private segment customers. But our objective is not to be an investment supermarket, because we understand that the client does not always have the time necessary to learn about all the alternatives and the risks involved. To this end, we will carefully curate, providing a complete shelf, with only the best on the market”, concludes the executive.