Rosangela Santos takes on new position at EuroChem Brazil
With experience in the market and more than two years in the company, Santos now leads the marketing and communication strategy, based in São Paulo
15.09.2024 | 18:42 (UTC -3)
Cultivar Magazine
Executive Rosangela Santos has taken on the role of "Head of Marketing & Branding, Communications and Institutional Relations" at EuroChem Brasil, one of the leading global companies in the fertilizer sector. With experience in the market and more than two years at the company, Santos now leads the marketing and communications strategy, based in São Paulo.
In her new role, she will face significant strategic challenges, such as strengthening the competitiveness of EuroChem’s Premium product line. One of her main focuses will be to increase the brand’s value in the market, both in digital and offline environments, considering the diverse cultures and seasonalities of the Brazilian regions.
Prior to taking on this new role, Rosangela Santos had been working as Head of Marketing & Branding for EuroChem in South America since August 2022, and her tenure at the company spanned over four years. During this time, she led crucial projects for the brand's growth and the implementation of corporate communication and marketing strategies, focused on increasing the competitiveness of B2B and B2C products.
Previously, she had served as Senior Manager of Corporate Communications and Marketing at EuroChem SAM, between 2020 and 2022, where she excelled in managing institutional communications, media relations and brand management.
Rosangela has a degree in philosophy and literature from the University of the Joinville Region and a postgraduate degree in communication and advertising from FAE Centro Universitário.