Ricardo Hendges takes over as marketing director at Biotrop

Biotrop, a leading provider of biological and natural solutions for agribusiness, announces Ricardo Hendges (pictured) as its new marketing director. With over two decades of experience in agribusiness and a distinguished track record within the company, Hendges' mission will be to lead strategies that expand the brand's presence, accelerate business results, and strengthen relationships with the market and customers.

An agricultural engineer with an MBA and postgraduate degrees in business and marketing, Hendges joined Biotrop in August 2021 as a regional sales manager. In 2023, he was promoted to manager of the South Business Unit (BU Sul), consolidating his leadership experience and strategic vision.

"I take on this new challenge at Biotrop with great enthusiasm and a sense of purpose. I'm very proud to be part of a company that's leading a concrete transformation in agriculture, offering biological solutions that generate real value for farmers, resulting in high-yield crops while making the environment healthier and more regenerative. Contributing to this movement is undoubtedly inspiring. As leaders in this segment, our mission is to expand the reach of our technologies and further enhance our business performance," Hendges emphasizes.

According to Jonas Hipólito, Biotrop's president, the appointment reflects recognition for his consistent and transformative trajectory: "Hendges is a highly committed professional with strategic vision, executional skills, and, above all, a deep alignment with our culture. He has the ability to cultivate a collaborative and high-performance environment, bringing out the best in each employee. I am fully confident that his leadership will enhance our strategies and further strengthen Biotrop's leadership in agribusiness."