Plant Health Care has a new commercial leader in Southern Europe.

Plant Health Care, Inc. has just appointed Victor Pereira (pictured) as the new commercial “leader” for Southern Europe. The executive will assume the position this January and will be responsible for the company's commercial strategy in the region.

With over 15 years of experience in agribusiness, Pereira has expertise in sales, marketing, and digital transformation, having worked for global companies such as Bayer, Syngenta, Corteva, LongPing, Orbia, and Plant Health Care itself. Throughout his career, he has led operations in Latin America and Europe, focusing on sustainable growth, market expansion, and team development.

Holding a degree in Business Administration with a specialization in Marketing Management and training in Agricultural Engineering, the executive strengthens Plant Health Care's presence in the European market, particularly in biological solutions and data-driven strategies.