Pioneer presents benefits program that offers farmers freedom of choice

Pioneer, a seed brand from Corteva Agriscience, presents TruChoice 2020 to farmers, a benefits program capable of offering structured seed solutions and crop protection for soybean and corn crops, in addition to financial benefits with the return of part of the money invested in farming, promoting greater freedom and security for farmers.

“In the agricultural sector, benefit programs usually promote the exchange of points for products and services. TruChoice is a pioneer in the market, as it offers freedom of choice to the producer, both in terms of offering structured solutions to boost productivity, and with the return of part of the money invested in farming to be used as and when he prefers, whichever It is important, especially in challenging economic times”, says Fabiano Marcelino, Marketing and Relationship Programs Manager at Corteva.

TruChoice began in 2018 and, in 2020, the program has already grown 45% compared to the 2018/19 harvest. The differences in this edition are the increase in the number of offers of structured solutions for soybean and corn crops, the expansion of the customer base (which must be Pioneer brand corn producers) and the ease of the remuneration model, which is made via a prepaid card.

To participate, crop planning is carried out in synergy with the Pioneer team, calculating the area to be planted with seeds and recommended agricultural pesticides, in addition to an alignment on correct management, in accordance with the agronomic recipe. The program is monitored with the support of a brand representative. For more information about TruChoice visit the link.