Partnership between Orion and Syngenta expands benefits for rural producers.

Orion, a national leader in solutions for applying bio-inputs in planting furrows, has just announced its entry into Acessa Agro, Syngenta's loyalty program aimed at rural producers. This initiative reinforces the company's commitment to facilitating access to technologies that increase efficiency in the field.

The Acessa Agro program works simply: with each purchase of eligible Syngenta products, producers accumulate coins — SynCoins — which can be exchanged for products and services that support the producer throughout the production cycle. With this partnership, the entire catalog of Orion bio-input applicators becomes available for redemption.

According to Rodrigo Alandia, Marketing and New Business Director at Orion, the integration into the program strengthens the company's connection with farmers across the country. "The goal is to simplify access to our technologies for Syngenta's professional clients, thus enabling them to achieve in-furrow application with better performance, safety, and profitability," he states.

For Alexandre Santiago, vice-president of Orion, the partnership reinforces the company's mission to boost agriculture with innovation. "This initiative brings us even closer to rural producers, providing them with applied technology and concrete results, giving them another way to access the best technology for applying bio-inputs on the market," he emphasizes.

With this new development, producers who already use Syngenta solutions will have more opportunities to access Orion technologies, strengthening sustainable practices and increasing the productive potential of their crops.