PTx expands operations in South America with retrofit and autonomy

PTx reinforced its strategy in South America during Agrishow 2026. The company highlighted its offering of technologies for machinery. The focus is on increasing productivity and reducing costs in the field.

Andrew Sunderman (pictured center), vice president of commercial operations, presented the plan. He cited the importance of the South American market for the group. The company launched its brand in the region three years ago, during the same event.

PTx emerged in 2024 following the integration of Trimble Agriculture and Precision Planting. The group is part of AGCO's portfolio. The operation's mission is to bring technology to producers with any type of equipment. The central objective involves greater agricultural profitability.

In one of its areas of focus, the company adopts a "retrofit-first" approach. This model allows for the installation of systems on both older and newer machines. Equipment from the 1990s receives upgrades. New machines also gain additional features. The technology works across various brands, such as Fendt, John Deere, and New Holland.

Internal estimates indicate approximately 190 tractors with more than 120 hp in operation in Brazil and Argentina. This volume exceeds annual sales of new machines. In the planter segment, the number reaches 49 units in use in the country. This scenario expands the scope for retrofit solutions.

Sales are conducted through a network of dealerships. Some of these partners focus exclusively on technology. Teams dedicate full time to diagnosing problems and recommending solutions. The company also utilizes channels linked to AGCO group brands.

Partnerships with manufacturers

In addition to retrofitting, PTX maintains partnerships with over 100 global manufacturers. They utilize the company's technologies in new machines. Planting systems and digital solutions are featured in various pieces of equipment on display at the trade show.

In its portfolio, the company advances in various phases of the production cycle. Solutions include nutrient management, localized application, and digital tools. Systems like WeedSeeker allow spraying only on weeds. The technology reduces the use of inputs. Another highlight involves Symphony Vision, recently introduced in the region.

Digital tools support planning and analysis. Platforms like FarmEngage and Panorama organize operational data. Producers can track performance before, during, and after the harvest.

The company has also entered the autonomous segment. The Outrun system represents a new frontier. The technology allows for autonomous operation of agricultural machinery. The equipment is undergoing validation in the state of São Paulo. Tests will advance to other regions in the next stages. The plan includes the start of commercial sales in 2027. The solution is compatible with tractors of different brands.