Orion unveils innovations at Expodireto 2025

Leading company in the sector bets on the "my first Orion" campaign

12.03.2025 | 14:14 (UTC -3)

Orion is exhibiting its line of bioinputs applied in the planting furrow at Expodireto 2025. The company is a pioneer and leader in the sector. It serves small, medium and large producers.

At this edition of the fair, Orion is launching the "my first Orion" campaign. The idea is to make in-furrow application technology more accessible to producers who have not yet had contact with technology.

The application of biological products in the planting furrow has several advantages, such as greater biological fixation of nitrogen in the soil, improved absorption of nutrients, increased plant resistance and reduced need for chemicals, explains Cláudio Bentivoglio, the company's marketing coordinator.

With the use of correct equipment, application is precise, ensuring 99% efficiency in application in the furrow with live and viable bacteria, adds Bentivoglio.

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