Orion announces new features for Show Rural 2025

Orion, a global leader in the application of biological products in the planting furrow, will take advantage of its presence at Show Rural Coopavel to launch a new positioning of its brand and reformulation of its logo. The event, which will take place from February 10 to 14 in Cascavel (PR), will be the stage for major innovations for the agricultural sector.

In order to strengthen its presence in the market and highlight the quality of its products, Orion will adopt a new visual identity, with a more modern logo and an assertive tag line: “Orion - For Professional Farmers”. The change reflects the evolution of the company, which has been dedicated to delivering high-performance solutions for producers of all sizes for over 55 years. The new approach highlights the company as a supplier of advanced equipment and technologies, aimed at those seeking concrete results, focused on profitability, productivity, efficiency, sustainability and safety.

“Our focus has always been to deliver the best technology to professional producers, who know that the results the equipment delivers are more important than the price, and that’s what makes the difference. The right decisions always bring the best results. This new positioning aims to consolidate our brand and reaffirm our commitment to those seeking innovation, quality and productivity,” explains Ricardo Rodrigues da Cunha, president and director of research and development at Orion.

“My First Orion” Campaign

During the Coopavel Rural Show, the company will also launch the “My First Orion” campaign, an initiative aimed at producers who have not yet adopted the in-furrow application process. This campaign offers special commercial conditions, allowing these producers to take a “leap in technology and productivity” with a low investment.

“Our goal with this campaign is to facilitate everyone’s access to our technologies, offering affordable conditions to enable the acquisition of specific equipment that meets the needs of all producers,” he says. Rodrigo Alandia, Marketing and New Business Director at Grupo Orion.

New Arrivals

In addition to the launch of its new identity and campaign, Orion will take advantage of its participation in Show Rural Coopavel to present yet another innovation: a new line of bioinput application nozzles, the ExtremeJet nozzle. The only one on the market and exclusive to Orion, it is designed to meet the needs of in-soil applications with greater efficiency, allowing an increase in application efficiency from 98% to 99%. The company has stood out for its performance in the bioinput application market, and the new nozzles will provide an even more efficient and precise application, delivering many more live and viable microorganisms into the soil.

Orion Collectors

The Show Rural Coopavel will also be the stage for the launch of the new brand of the Orion Group, Orion Collectors – the brand for those who wear agriculture. A brand created to offer merchandising and items that are very useful for rural producers, such as hats, shoes, pocket knives, clothing lines, ecological lines, thermal bottles and cups, among others. “In this way, as well as equipment, the customer can count on accessories that make their daily lives easier with quality and high performance”, says Alandia.