Orion Group modernizes digital presence with new website

The Orion Group, a leading provider of equipment for in-furrow bioinput application, recently launched a redesigned version of its website (orion.ind.br), featuring a more modern layout, smooth navigation, and tools that strengthen its digital presence. The update aims not only to modernize the brand but also to enhance the customer experience for producers, technicians, and partners.

Right on the homepage, a "hero image" (high-impact image) stands out, summarizing the company's operations: "Efficient application of liquid bioinputs in the planting furrow." This visual approach reinforces Orion's technical identity and immediately projects its market positioning.

The website is available in three languages ​​(Portuguese, Spanish and English) to meet the brand's current global presence.

Product portfolio and features

The menu hierarchy has also been reorganized in a more logical and intuitive way, but what stands out most is the new presentation format for the product portfolio, with a menu to choose from for Bioinput Applicators, High Performance Coverings, and Planter Electrification.

"Each of these choices will direct the user to a specific page, taking the customer experience to a new level of interaction, highlighted by the new presentation format for bioinput applicators, now in 3D. Interactively, the user can view the equipment in 360 degrees, choose the brand of planter to view the equipment customization, and view all applicator models in the Orion portfolio," explains Rodrigo Alandia, Marketing and New Business Director at Grupo Orion.

According to Alandia, another major difference in the new website is its incorporation of technical features that go beyond simply presenting information:

• Profitability Calculation: a potentially interactive tool that allows the user to input real data from their operation and understand how quickly the return on investment is with Orion technology;
• Knowledge Diffusion: area that offers specific technical guidance for the correct application of Orion equipment, with the option to download a technical manual and quick guide.

"With the Profitability Calculation, we offer our clients a clear and practical tool to see, in a personalized way, how long it takes for their investment in our technologies to translate into a real return for their operations," says Alexandre Santiago, vice president of Grupo Orion.

All of these tools transform the website, previously a static catalog, into a platform with real utility for customers and “decision-makers.”

"Furthermore, it is possible to find the respective technical sales representative for each region, which allows our customers quick and easy access to our sales and technical team, reaffirming why we are recognized not only for sales, but with a strong emphasis on our after-sales service," explains Santiago.

From a design perspective, the use of modern standards is noticeable: responsive layout (adaptable to different screen sizes), clear and legible typography, well-designed spacing, and iconography that visually supports navigation. The contrast between text and background seems appropriate, favoring readability.

"With the new website, Grupo Orion reaffirms its commitment to innovation and qualified technical support. The digital platform becomes an active commercial tool, capable of nurturing leads through profitability calculations, technical instruction, and content in multiple languages, reinforcing the brand's authority in precision agribusiness," says Ricardo Rodrigues da Cunha, CEO and Director of Research and Development at Grupo Orion.