Orion Group launches LYNX brand, biological product for planting furrows

Novelty will be responsible for the positioning and commercialization of the company's input portfolio, offering high performance and advanced application technology

19.07.2024 | 10:57 (UTC -3)
Press office, edition of Revista Cultivar

The Orion Group, consolidated in the market for applying biological products in the planting furrow, is launching the new Lynx brand, created to be responsible for positioning and marketing the portfolio of biological products within the group. The brand offers producers an ideal combination of high-performance biologicals and advanced application technology with Hunter line equipment. This combination guarantees the delivery of live and viable microorganisms into the soil.

“The launch of Lynx represents a milestone for the Orion Group. We are committed to providing producers with a complete and efficient solution for the application of biologicals, combining our high quality products with market-leading application technology”, said Ricardo Rodrigues da Cunha Filho, CEO of the Lynx brand.

The Lynx portfolio is made up of three main products: BioPartners Brazilian Azospirillum, BioPartners Bradyrhizobium japonicum and BioPartners Trichoderma asperelloides. Each product is developed with specific strains and precise concentrations to guarantee high performance in biological nitrogen fixation and increased crop productivity.

BioPartners Brazilian Azospirillum It consists of strains Ab-V5 and Ab-V6, with a concentration of 2x108 CFU/ml. BioPartners Bradyrhizobium japonicum It is composed of the SEMIA 5079 and SEMIA 5080 strains, with a concentration of 7x109 CFU/ml. Finally, BioPartners Trichoderma asperelloides contains the CEPA MMBF 94/17, with a concentration of 1x109 UFC/g.

“We are excited to launch a portfolio that not only improves productivity, but also contributes to the regeneration of the soil and its microbiota, thus contributing to environmental, agronomic, economic and social sustainability. Lynx is a direct response to producers’ needs for more efficient and sustainable solutions”, highlighted Ricardo Rodrigues da Cunha, CEO of the Orion Group.

“Our Hunter equipment was designed to maximize the performance of biological products, ensuring that bacteria are applied precisely and effectively in the planting furrow. This results in a significant increase in crop productivity”, explained Alexandre Santiago, vice-president of the Orion Group.

The brand offers producers an ideal combination of high-performance biologicals and advanced application technology with Hunter line equipment.
The brand offers producers an ideal combination of high-performance biologicals and advanced application technology with Hunter line equipment.

With the introduction of Lynx, the Orion Group positions itself as the only company capable of delivering a tripod of performance made up of product, equipment and knowledge. “This difference provides the producer with confidence in consolidated equipment and a leader in furrow application technology, combined with a very high quality portfolio and a highly qualified sales and after-sales team that is always available to better serve applications and support customers. our customers”, concluded Rodrigo Alandia, director of marketing and new business at Grupo Orion.

With the new Lynx brand, the Orion Group reaffirms its commitment to innovation and excellence in the organic products market, providing producers with a safe, efficient, sustainable and high-performance solution for increasing agricultural productivity.

Orion is the largest national manufacturer of equipment for applying bio-inputs in the furrow. A Brazilian company, founded in 1967 by Ricardo Rodrigues da Cunha, current president and director of research and development. Headquartered in Pompéia (SP), the Orion Group is working to consolidate an expansion plan, which includes the construction of plants in Paraguay – where it already has a representative office – and in Europe, starting with Portugal. The United States market is also on the manufacturer's radar. The company is also building a new, modern factory in the city of Quintana (SP), 14 km away from Pompéia.

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