Orange juice revenue drops 30% in the 2025/26 harvest

The drop in global demand for orange juice reduced Brazilian export revenue in the 2025/26 crop year. The country shipped 746,9 tons of FCOJ equivalent. This volume increased by 0,2% compared to the 745,7 tons of the 2024/25 crop year. Revenue totaled US$2,38 billion. This value fell by about 30% compared to the US$3,42 billion of the previous cycle.

The data comes from the Foreign Trade Secretariat. They consider shipments through the Port of Santos. The National Association of Citrus Juice Exporters (CitrusBR) compiled the information.

According to the CEO of CitrusBR, Ibiapaba Netto, the result reflects the high prices of previous harvests. This scenario led consumers to seek cheaper options. He also cited product quality problems, linked to the climate and citrus greening in the past season.

Europe, historically the main market for Brazilian juice, reduced its purchases. The volume fell 10,9%, from 376,5 to 335,2 tons of FCOJ equivalent. Revenue decreased to approximately US$1,11 billion. This value represents a decrease of approximately 38% compared to the US$1,78 billion of the 2024/2025 harvest. The European share of the total volume fell from about 50% to close to 45%.

The United States increased its share. The country accounted for almost 48% of the total volume exported, compared to about 40% in the previous crop year. Purchases totaled 355,8 tons of FCOJ equivalent. The volume grew 16,3% compared to the 305,8 tons of the 2024/2025 crop year. Revenue, however, fell 20,6%, to approximately US$1,08 billion.

China purchased 25,5 tons of FCOJ equivalent. The volume grew 26% over the previous 20,1 tons. Revenue increased 1%, to approximately US$70,3 million.

Japan experienced the largest decline among the major destinations. Volume fell 28,6%, from 20,1 to 14,3 tons of FCOJ equivalent. Revenue decreased 45,9%, to approximately US$58,9 million.