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New Holland, a CNH brand, was present at Agronea—the main agricultural fair in Argentina's Chaco region—alongside its official dealership, Nordemaq. At the event, held in Charata, visitors learned about a range of machinery and solutions designed for different producer profiles.
At the Nordemaq stand, the company displayed three models of tractors — T8 PLM Intelligence, T7 and TT4.90 — beyond the CR 7.90 IntelliSense combine harvesterThe exhibition highlighted advances in embedded technology that allow for increased productivity and efficiency in the field, regardless of the type of crop or operational conditions.
The event also included a joint initiative with the Mulheres em Campanha program. During Agronea's dynamic testing program, New Holland and Nordemaq organized a technical lecture and practical demonstration of the T7.195 tractor, aimed at women in the sector. The activity aimed to provide technical knowledge, encourage female participation, and strengthen support networks among rural producers.
"We are proud to support our dealer network and participate in one of the most important trade shows in the region. It's a way to reaffirm our commitment to producers across the country," said Federico Arroyo, New Holland Marketing Manager.
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