New Holland focuses on forage at the 137th Buenos Aires Rural Exhibition

New Holland will be participating in the 137th Rural Exhibition in Buenos Aires from July 17 to 27. The CNH brand will showcase solutions for hay and forage production, focusing on efficiency and quality.

The booth will feature the RB 460 rotobaler and the FR 650 chopper. Both machines are world-renowned for their technology applied to forage production. The company will also display three tractor models: the T6.130, the TL5.100 with a visor, and the TT 3.50, designed for a variety of uses.

New Holland Marketing Manager Federico Arroyo stated that the fair represents an opportunity to reinforce the company's commitment to the segment and showcase tools that ensure quality food. He also emphasized the importance of engaging with urban consumers.

The space will feature an area dedicated to Digital Agriculture. Visitors will be able to learn about precision agriculture tools such as FieldOps, FarmXtend, and FieldXplorer. The company will also showcase its global partnership with Starlink, focused on field connectivity.

The booth will also feature activities from the Women in Campaign program. There will also be a children's area with educational activities. Eight of the brand's dealerships will participate in the event.