New Holland, a CNH brand, has incorporated four units into the Smart Dealer concept in the province of Santa Fe, Argentina. This initiative is in partnership with the dealerships Agroterra and Grosso Tractores. The model, which combines technology and personalized service, now has 23 stores in the country. The total investment has already reached US$25 million.
Agroterra's main building in Venado Tuerto underwent extensive renovations and occupies a 5-hectare plot, with 3.500 m² of built area. The space includes a showroom, coworking area, official brand store, and dynamic testing area. One of the highlights is the intelligence center, which allows for real-time machine monitoring, failure prevention, and remote update application.
The site also features sustainable solutions, such as solar panels that supply 20% of the energy consumption, composting, a biodigester, permeable pavement, and a partnership with the municipality for recycling. Agroterra also participates in environmental initiatives at the Alma Guaraní Reserve through the Avanterra Group.
Grosso Tractores reopened three branches -- Franck, San Justo, and San Francisco -- under the new standard. The stores received improvements in the sales, parts, and workshop areas, with a total focus on customer experience and the efficiency of technical service. The units also improved the management of recyclable waste.
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