New Holland brings together importers to discuss the future of agriculture

New Holland held its 2025 Importers' Convention for the Middle East, Africa and CIS in Warsaw, Poland. The event brought together the brand's partners to discuss industry trends, strengthen business ties, and share best practices.

Under the theme "Empower the Legacy," the convention featured plenary sessions and in-person meetings. The program included workshops on parts and services, financial solutions, and best legal practices. The meeting sought to strengthen services provided to importers and farmers in the region.

Participants also visited New Holland's combine harvester factory in Płock, one of the brand's main facilities in Europe. The visit highlighted the company's technology and accumulated experience in the harvesting segment.

According to Vincent De Lassagne, Vice President for MEA, CIS, Caucasus, and Pakistan, the event strengthened partnerships and pointed the way for innovation. "Together, we honor our legacy and drive future growth for farmers in the region," he stated.