Netafim projects 20% growth by 2025 and expands investments in irrigation.

Netafim ends 2025 with 20% growth in Brazil, expansion in strategic crops, and approval for the largest investment in its history in the country, which should double its production capacity by 2026. This performance follows a year of consolidation of irrigation as a central tool in Brazilian agriculture, associated not only with increased productivity but also with risk management and sustainability.

According to Michele Silva, Marketing Director at Netafim, the combination of more extreme weather events and the search for productive stability has elevated irrigation to the center of agricultural strategies. "Producers have started investing more selectively, comparing solutions and demanding quality in design, installation, and operation. This indicates greater market maturity," she assesses.

Among the crops that have advanced the most in 2025 are citrus fruits, coffee, and fruits and vegetables, driven by more technologically advanced producers who are attentive to the predictability of production. The company also observes growing potential in sugarcane and cocoa, crops that tend to increase the use of irrigation in the coming years.

For Netafim's Mercosur CEO, Ricardo Almeida (pictured), 2025 was marked by internal adjustments and an acceleration of operations. "We structured teams, expanded production capacity, strengthened logistics, and opened a new office, which allowed us to gain scale and efficiency," he states. In the coffee sector, favorable prices contributed to the expansion of irrigation, with a return on investment, in some cases, of less than 12 months.

Expectations for growth and new investments.

The last quarter of the year confirmed strong demand and producers planning ahead. According to Almeida, projects for 2026 are already being defined, which should support a stronger start to the year. The company expects to grow between 12% and 15% in 2026, supported by the expansion of strategic crops, gains in industrial efficiency, continuous improvement of projects, and strengthening of distribution channels.

Netafim also anticipates advancements in digital solutions, real-time sensing and monitoring, as well as more efficient water and energy use systems. According to Michele, irrigation has become a form of "operational safety" for producers, reducing production variability and, in many cases, lowering the cost per unit produced.

Sustainability should gain even more relevance in the next cycle. The company highlights irrigation as a tool for water management and support for soil health, favoring regenerative practices and opening space for new lines of financing and policies focused on sustainable agriculture.