Massey Ferguson will be the official combine harvester of Expoagro 2026.

Massey Ferguson has renewed its agreement and will act as the official combine harvester at Expoagro 2026, which takes place in Argentina in March. The brand reinforces its positioning in harvesting solutions focused on operational efficiency, grain quality, and long-term reliability.

Participation in the trade fair prioritizes the technical attributes of the threshing and sorting system. The technology allows for precise crop treatment, reduces losses and mechanical damage, and delivers clean, intact grains with high commercial quality.

Another focus is on simple operation management. Clear commands, quick access to settings, and automation of key functions make the operator's job easier and increase productivity from day one, even in demanding conditions.

The company also highlights support as a strategic differentiator. The network of specialized technical service, continuous monitoring, and availability of assistance throughout the machine's lifespan increase predictability for producers and contractors.

According to Sergio Karin, commercial director for the brand in Hispanic America, the harvest represents the decisive moment of the crop and demands a worthy ally. The presence at Expoagro 2026 reinforces this message.