Massey Ferguson brings new products to Agroactiva 2026

Massey Ferguson is participating in Agroactiva 2026, held from June 3rd to 6th in Armstrong, Santa Fe, Argentina, focusing on connectivity, automation, and operational efficiency. During the event, the brand will present the MF 5M, MF 7S, and MF 9S tractors, as well as the FarmEngage digital platform, developed to integrate agronomic and operational data into a single agricultural management environment.

“Our goal is to expand the range of solutions focused on precision agriculture and connected mechanization, serving everyone from small and medium-sized producers to large-scale agricultural operations,” says Lucas Zanetti, Product Marketing Manager at Massey Ferguson.

Among the highlights is the MF 9S, the largest and most powerful tractor from Massey Ferguson, with up to 425 hp. The series brings together automation and connectivity solutions, such as MF Guide autopilot, MF AutoTurn automatic maneuvering system and telemetry via MF Connect, in addition to integration with the FarmEngage platform.

The model utilizes a six-cylinder AGCO Power engine and Dyna-VT continuously variable transmission, a combination aimed at increasing operational efficiency and reducing fuel consumption. The Protec-U design also contributes to lower noise and vibration in the cab.

The brand presents the new MF 5M and MF 7S series.

The new MF 5M series offers power ranging from 105 hp to 145 hp, maintaining characteristics such as robustness and operational simplicity, now combined with greater connectivity and comfort. According to Zanetti, the line incorporates advances in design, efficiency, and access to technology.

The tractors feature a 12x12 transmission, options for mechanical or Power Shuttle reverser, and platform or cab versions. They can also be equipped with MF Guide autopilot and MF Connect telemetry.

Another launch will be the MF 7S, developed for different agricultural operation profiles. The series can be configured with different transmissions, hydraulic systems, cab and power take-off, serving activities such as mixed farming, grain cultivation and service provision.

With the arrival of the MF 7S and MF 9S, the brand expands its portfolio of medium and high-power tractors, which already includes the MF 8S Dyna-VT, launched in 2025.

FarmEngage platform enhances efficiency in the field.

Massey Ferguson will also present the FarmEngage platform, developed by PTx to enhance the efficiency of agricultural management. The tool allows users to create prescription maps, monitor operations in real time, and analyze machine performance and productivity, including in mixed fleets with equipment from different brands.

According to Zanetti, the solution simplifies processes by integrating machines and data into a single platform, using artificial intelligence to generate recommendations that help reduce costs and increase productivity.