Massey Ferguson announces new directors in sales and marketing for Brazil and Latin America

Kellen Bormann was appointed sales director at Massey Ferguson Brazil. Breno Cavalcanti takes on the role of marketing director at the same unit. The announcement was made by the company today.

Kellen Bormann brings over 25 years of experience in managing sales, marketing and various operational areas. For the past six years, she has served as Director of Network Development and Global Customer Experience Strategy and Global Sales Process at AGCO. During his career, Kellen has led high-performance sales teams, developed effective strategies for dealership networks, and optimized distribution management both in South America and globally. Her initiatives resulted in a significant increase in business, market share and customer loyalty.

In her new position, she has the mission of driving the growth of Massey Ferguson in Brazil. Its idea is to strengthen the commercial area, in alignment with the company's corporate vision and strategic objectives. His leadership promises to bring new life to the sales team, aiming for even more impressive results.

In turn, Breno Cavalcanti, appointed marketing director at Massey Ferguson Brasil, has been with the company since 2017. He has held several positions. His responsibilities included market intelligence, marketing, business development, pricing and commercial excellence. He implemented strategic projects, including sales incentive tools, loyalty programs, private label product portfolio and remanufactured parts.

With a career spanning 20 years, Breno Cavalcanti has accumulated experience in sectors such as automotive, banking, chemicals, telecommunications, services and retail. As marketing director, he has the challenge of developing strategies to expand Massey Ferguson's presence in the market and strengthen relationships with customers and partners.