Massey Ferguson highlights presence at Agronea 2025

Massey Ferguson is taking part in Agronea 2025, which will take place from 4 to 6 July in Charata, in the province of Chaco, Argentina. Represented by its official dealer Maquinagro, the brand will be providing personalized service, technical support and after-sales services to the event, backed by its national network.

The fair will be the stage for the “En el Campo Massey” campaign, launched at Agroactiva and now reinforced in Chaco. The initiative seeks to bring the brand closer to producers, with a focus on offering practical, accessible tools aimed at achieving results in the field.

The proposal integrates technology, connectivity, robustness and ease of use. The experience presented at the stand invites the public to learn how the brand's solutions are applied throughout the production cycle, from sowing to harvesting, from traction to digitalization.

The approach expands Massey Ferguson's presence as a strategic partner for Argentine rural producers. The company offers a portfolio focused on different production scales, with the aim of maximizing efficiency and yield.

According to Sergio Karin, commercial director for Hispanoamérica, the campaign expresses the brand’s commitment to producers and service providers. “We want to generate a real impact on productivity by offering access to the most advanced agricultural technology, adapted to local needs and challenges,” he said.