Massey Ferguson bets on technology for Show Rural 2025

Massey Ferguson brings new efficiency and technology to the field at Show Rural Coopavel 2025, held from February 10 to 14, in Cascavel (PR). The brand's highlight is the MF 560R Dry solid fertilizer spreader, which reduces fuel consumption by up to 30% and offers greater work autonomy.

The MF 560R Dry features a Smart Drive transmission, which provides a ramp capacity of up to 32%, facilitating entry into the field even in wet conditions. With a 200 hp AGCO Power engine and a 6m³ distribution box, the machine serves medium and large producers. In addition, it comes standard with Massey Guide autopilot and Massey Ferguson Connect telemetry, allowing remote management of the operation.

Other solutions presented include the MF 8S tractor and the Momentum planter, which reduce fuel consumption and optimize seed and fertilizer distribution. The HD hybrid harvester, with Heavy Duty transmission, improves performance in areas with steep terrain, while the MF 500R sprayer, with LiquidLogic system, increases efficiency in pesticide application.

“The Show Rural Coopavel is an opportunity to reinforce our commitment to rural producers, showcasing agricultural machinery and equipment that combine technology, sustainability and profitability. Our goal is to provide solutions that truly make a difference in the field, helping farmers to produce more and better, with fewer resources”, highlights Breno Cavalcanti, Massey Ferguson Marketing Director.

During the event, Massey Ferguson also participates in the Trator Solidário program, offering special financing conditions for the MF 4307 and MF 4400 models, aimed at small and medium-sized producers.