Mahindra talks about the industry's vision for the 2019/2020 Harvest Plan

Jak Torretta Jr., General Director of Mahindra Operations in Brazil, releases a note on the agricultural machinery industry's considerations for the 2019/2020 Harvest Plan

24.06.2019 | 20:59 (UTC -3)
Luciana Brambilla

The Safra Plan was equal to better than we expected. And also what the market calculated, even with the increase in interest rates - a movement already predicted. The government had to choose between raising the interest rate a little and placing more resources on the market or reducing resources and maintaining interest rates. In Mahindra's view, it made the right choice, as having a greater volume of resources in the field is much more interesting. It's still a little short of what the entire industry was asking for, but, in any case, I believe we will have a stable year in terms of sales and even a small growth compared to last year.

Mahindra is very confident, mainly because small and medium-sized family farming, producers who use tractors from 25hp to 95hp, the focus of our work, were well served by the Safra Plan. Not only through this volume of funds, but also through the interest rates themselves, which remain interesting. And we still cannot forget Rural Insurance, which is important for all farmers. It was a considerable advance. Our objective this year is to double the volume sold in 2018 and we believe that the business environment will be favorable to achieving this goal.

Cultivar Newsletter

Receive the latest agriculture news by email

access whatsapp group