Mahindra lays the foundation stone for a new factory in Dois Irmãos.

In the year that it completed nine years of operations in Brazil, Mahindra took a new step in its expansion strategy in the country with the laying of the foundation stone for its new factory in Dois Irmãos (RS). The announcement was made during an event that brought together the brand's dealer network, as well as state and municipal authorities and employees of the current unit.

According to Jak Torretta Junior, CEO of Mahindra Brazil, the new plant, built on an area of ​​83 square meters, will elevate the company to a new level of production in the Brazilian market. "With the new factory, we will triple our production capacity, going from 3 to 9 tractors per year," says the executive.

Currently, the land in Dois Irmãos is in the earthmoving phase. According to Torretta, the civil works for the unit will effectively begin in January 2026, with operations expected to start in April 2027. The new plant will replace and expand Mahindra's current structure in the country, allowing it to increase the volume and diversify its portfolio of locally produced tractors.

For Anderson Melo, director of industrial operations at Mahindra Brazil, the project's distinguishing feature goes beyond increased capacity. "The new plant allows us to produce more, but the main thing is how it will be designed internally," he notes. Today, the current factory operates with six models on the main assembly line. With the new industrial layout, the company plans to expand the number of models assembled in Brazil.

Among the first new developments is the arrival of a new 50 hp tractor, which should be added to the lines already produced in the country. The future assembly line was designed in a modular format. "It will be a line capable of working with a mix ranging from 25 hp to 80 hp. With this flexibility, we will be able to bring the entire Mahindra portfolio to Brazil," highlights Melo.

The director also reinforces the strategic significance of the factory for the brand's positioning in the country. "The great significance of this plant is Mahindra's firm presence on Brazilian soil, something highly anticipated by our dealers and customers," he states. According to him, the project fulfills a long-held desire of the company. "Today we are realizing a Mahindra dream: to begin 'painting' Brazilian soil with Mahindra's colors."

In the global context, the new unit also fits into the company's expansion plan outside of India, where Mahindra holds almost 45% of the tractor market share. Within this strategy, Brazil and the United States are considered key markets. “This new plant marks an important addition to Mahindra's global expansion. The investment in Dois Irmãos will be a main hub to serve not only Brazil, but also Latin America,” explains Melo.