Mahindra launches 5050 tractor at Expodireto 2022

With a total focus on family farming, Mahindra launches first-hand at the 22nd Edition of Expodireto, the 5050 model, with 49 hp. A multifunctional tractor, suitable for small areas, such as fruit and vegetable crops. The new Mahindra model will also attract the attention of tobacco growers, as it has a rear wheel suitable for tobacco crops. “Growth in the compact segment is 47%, which reflects the increase in sales of tractors up to 50 hp. Aware of this market niche, we launched the 5050, a tractor that will meet the needs of producers looking for a multitasking machine, combined with the brand's characteristics such as fuel economy, strength, low maintenance and even the best guarantee in the Brazilian market”, explains Gilberto Dutra, Product Marketing specialist.

At the Mahindra stand, tractors from 25 hp to 110 hp will be on display. Highlight is the 86-110 Premium model, with a cabin with ample internal space and exclusive pneumatic suspension21. The 86-110 P was launched in February/21 and will have its first appearance at fairs. Also noteworthy are the nationalized Line 6000 tractors – 6060 with 57 hp; 6065 with 65 hp; and the 6075, with 80 hp.

Of the 11 models in the portfolio, six can now be purchased through rural financing lines – BNDES. The brand also has its own incentive options such as Mahindra Finance and the Mahindra National Consortium offering other options for producers to purchase a Mahindra. “We are building a history with solid partnerships, with a qualified dealership NETWORK, which is growing with the brand. Today there are 54 partner companies, committed to excellence in commercial and after-sales service. We have everything to best serve the Brazilian producer”, reports Jak Torretta Jr., general director of Mahindra Brasil.

The Brazilian subsidiary was the one that grew the most in recent years and exceeded expectations in 2021, reaching rates of 92%, while Brazilian Industry grew 26%. “This development clearly shows the strength of our brand and the perfect adaptation of Mahindra tractors to the Brazilian market. The average annual working hours of tractors in India are higher than the national average, which ensures superior robustness and durability. With each field demonstration action, we translate Mahindra's global strength to Brazilian producers, building a relationship of trust and partnership with the brand”, concludes Jak.