Mahindra highlights power and economy at Show Rural 2025

Mahindra, the world leader in tractor sales, will be present at the 37th edition of the Show Rural Coopavel, which will take place from February 10 to 14, in Cascavel (PR). One of the brand's main highlights for the event is the 7095 tractor, considered Mahindra's "New Brute". 

According to Gilberto Dutra (in the video), a product marketing specialist, the model inherited the entire mechanical assembly from its older "brother", the 9500S tractor, adding more design and features with a focus on operational simplicity. "The highlight of this tractor is the cabin. It was designed to provide a wide front view of the equipment and the work plan, since it only has four posts. Its rear part, because it is very wide, also makes it easier to see the operation on a daily basis", he explained. 

Attention to small and medium producers

With an annual production of over 400 tractors, Mahindra focuses on models that especially meet the needs of small and medium-sized producers. The brand's stand features machines ranging from 25 to 110 hp, with a focus on cabin models and options with front loader and sprayer attached.

“Given the characteristics of its agriculture, Paraná is a strategic state for Mahindra. More than 80% of tractor sales in the region are in the power range below 120 hp, which is directly aligned with our portfolio. We could not miss this event,” says Jak Torretta Jr., CEO of Mahindra in Brazil.

To serve rural producers, dealerships Agronômica, KR Máquinas, Nosso Campo and Pantanal are present at the event, offering technical support and information on commercial conditions.

Sector growth and prospects

The tractor sector faced challenges in 2024, with a 13% drop in sales compared to 2023, due to factors such as drought in the Midwest, high interest rates and devaluation of agricultural commodities. However, the small and medium producer segment grew 3%, driven by coffee and orange cultivation.

Even in a challenging environment, Mahindra recorded 21% growth in sales, surpassing the industry average. “Our performance was especially strong in family farming, reinforcing our commitment to offering efficient and affordable solutions to producers,” highlights Torretta.

The Show Rural Coopavel 2025 promises to be a strategic space for Mahindra to consolidate its presence in the market and expand its proximity to rural producers.