Mahindra expands its portfolio with new product launches at Show Rural 2026.

Mahindra kicks off the 2026 calendar of major agricultural fairs with two product launches at the 38th edition of Show Rural Coopavel. A world leader in tractor sales, with annual production exceeding 420 units, the company will present the new OJA 3140 tractor, with 40 hp, and the VX90 backhoe loader, expanding its presence in the Brazilian market.

According to the company, the new products reinforce its strategy of offering robust, economical, and efficient solutions, especially geared towards the demands of rural producers. Mahindra considers Paraná a key market for the brand.

“Paraná is strategic for Mahindra. More than 80% of tractor sales in the state are concentrated in machines below 120 hp – precisely the range where we have a complete portfolio. That's why Mahindra's participation in this fair is so important,” says Jak Torretta Jr., CEO of Mahindra in Brazil.

Featured line of tractors

During the five-day event, Mahindra will exhibit a representative portion of its tractor line, ranging from 25 to 110 hp. Among the models presented are the 2025 (25 hp), 5050 (50 hp), 6075 in platform and cab versions (80 hp), 6075E (80 hp), 7095 (95 hp), and 8110 (110 hp) tractors, as well as different configurations with front loaders and a 2.000-liter sprayer.

One of the highlights of the stand is the OJA 3140, which is part of the new global Mahindra OJA line. The model is part of a platform of light tractors developed in collaboration between the engineering teams of Mitsubishi Mahindra Agriculture Machinery in Japan and Mahindra Research Valley in India.

The name “OJA” originates from the Sanskrit word “OJAS,” which represents vitality, energy, and strength. The line is produced at the Zaherabad factory in India, considered one of the group's most advanced, with the capacity to manufacture more than 330 variations of tractors between 20 and 100 hp.

With 40 hp of power, the OJA 3140 expands Mahindra's options for family farming, offering versatility for different types of crops, management, and activities such as use in poultry farms.

Construction equipment

Another product launched for the first time at Show Rural is the VX90 backhoe loader, marking Mahindra's entry into the construction equipment segment in Brazil, known as the Yellow Line. The equipment has already sold over 3.000 units in other markets since its launch.

Although initially developed for infrastructure and building projects, the VX90 also meets the needs of the agricultural sector, being suitable for operations such as soil movement, irrigation canal construction, land leveling, rural road construction, and material transport.

With the arrival of the VX90, Mahindra expands its portfolio in the country, betting on equipment that combines power, technology and versatility for applications in the field.