Mahindra celebrates 75 years of history and 4 years of operation in Brazil

In October, Mahindra celebrates 75 years of history. The brand maintains its position as the largest tractor company in the world by sales volume, with more than 4 million units sold, a total of US$20,7 billion in revenue.

In Brazil, the brand arrived in 2012 and in October 2016 the group took over operations in the country. In these four years of work, the Brazilian team has Jak Torretta Júnior in general command of the brand's entire growth process in the national territory. The main strategic pillars are the development of the dealer network, the expansion and nationalization of the product portfolio.    

“We are the tractor brand that grew the most in the Brazilian market in 2019, we increased 67% compared to the previous year. And this year, even with the pandemic, the growth projection is 62%”, highlights Jak.  

Today Brazil is the 4th largest market for Mahindra outside India. “This shows the growth potential that the brand has in this country”, he adds. 

Network growth

In 2016, Mahindra Brasil had 11 dealers. Today it has 40 points of sale and technical assistance and by the end of the fiscal year, March 2021, the estimate is to reach 50 stores. 

Expansion of the product portfolio

In four years of operation in Brazil, with partnership work between Indian and Brazilian engineering, the company has expanded its product portfolio from two to eight models, with launches such as the 2025 model, with 25 hp, a success in family farming. The S Series, with the nationalized models 8000S and 9500S, in platform and cab versions. The 6000 line family, which will also be launched with the Brazilian seal by the end of this year, joining the PRONAF Mais Alimentos – BNDES government financing line, delivers a complete tractor to the producer. And Mahindra's big news for December 2020 will be the 110hp tractor. With the launch, the brand will reach a new segment, further expanding the brand's growth potential in Brazil.   

“The world is facing a difficult year with a pandemic that forced us to change habits. But despite all the difficulties, AGRO did not stop. We belong to the segment that most contributes to our country, and the world, facing this crisis with optimism, maintaining jobs, bringing healthy food to the population and generating wealth”, concluded the general director of operations at Mahindra do Brasil, Jak Torretta Júnior.