Letícia Coral takes on LATAM market intelligence at BASF

BASF has a new market intelligence manager for Latin America. Letícia Coral (in the photo), an agronomist (USP) with extensive experience in marketing and project management in the agricultural industry, recently took on the role.

Before joining BASF, Letícia worked at CTC - Centro de Tecnologia Canavieira, where she worked as product marketing manager, leading marketing management and social media, with an emphasis on digital marketing.

She also worked at Corteva Agriscience for more than three years as a marketing project manager, where she was responsible for margin expansion projects and improving initiative execution, implementing pricing policies and marketing processes.

Before that, Letícia spent more than four years at Dow AgroSciences as a "CS Improvement Specialist", working as a coach for the Customer Service team for improvement projects and managing projects focused on increasing productivity, process improvement, SAP migrations and Sales implementation Force.