John Deere strengthens leadership in Latin America.

Rodrigo Bonato succeeds Antonio Carrere as Vice President of Sales and Marketing at the company.

11.11.2025 | 16:17 (UTC -3)
Danielle Romanelli, Cultivar Magazine edition

John Deere has announced changes to its leadership structure in Latin America. Rodrigo Bonato (pictured) is the company's new Vice President of Sales and Marketing, succeeding Antonio Carrere, who concludes a cycle of significant contributions to strengthening the brand and expanding business in the region.

With over 20 years of experience at the company, Bonato has built a solid career in Sales, Marketing, and Customer Support. Since joining John Deere in 2003, the executive has led strategic projects in Brazil and the United States, focusing on innovation, after-sales service, and intelligent solutions aimed at improving productivity in the field.

“I assume this new responsibility in Sales and Marketing continuing a history of great leaders, with a commitment to continue serving our customers. John Deere plays a fundamental role in advancing agriculture and infrastructure in Latin America and will continue innovating to offer solutions that truly transform businesses and promote the sustainable development of the region,” Bonato emphasized.

With the transition, Rodrigo Iglesias will assume the position of Director of After-Sales and Customer Support for Latin America, succeeding Bonato.

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