John Deere defines new management strategy for after-sales service in Latin America.

John Deere is planning changes to its structure in early 2026. Bruno Costa (pictured), formerly the company's Divisional Manager of After-Sales and Customer Support, has just taken on a new position as Marketing Manager for After-Sales and Customer Support for Latin America. 

With 18 years of experience in sales, marketing, and auditing, Bruno has built his career in segments such as agricultural machinery, power tools, and auditing services, working in Brazil and abroad. He has been with John Deere since 2014, where he has held strategic positions related to dealer network development, regional sales coordination, and leadership of after-sales marketing and precision upgrades for Brazil and Latin America.

He holds a degree in Business Administration and an MBA in Agribusiness Management from USP/Esalq, as well as certification in agile methodologies. In his new role, the executive will focus on strengthening the customer experience, increasing the competitiveness of after-sales solutions, and driving results in the Latin American region.