JCB do Brasil sells 13 machines to Ouro Verde

JCB, the world leader in sales of backhoe loaders and Loadall, announces the biggest sale of the year to date in the country, the sale of 13 machines to Ouro Verde, one of the largest vehicle and equipment rental companies in Brazil, with more than 40 years of experience in the market. The purchase was to meet a specific demand from its client, Yara Fertilizers, a reference in the plant nutrition and fertilizer sector.

Lucas Barboza, purchasing manager at Ouro Verde, reinforces that the key to the success of operations like this depends on the choice of manufacturer. “This process is essential so that we can deliver better performance to our customers. For this operation we needed a machine a little smaller than the conventional ones on the market, in addition to a more mechanical structure, that is, one that was less exposed to the aggressiveness of the product being transported. We have always had an excellent relationship with JCB and its Distributors and we understand that, given the size of the company, investments made in Brazil and its desire to enter this segment, JCB would be the best option. ".

The models in question were the JCB 190 mini loader and the JCB 426ZX and 422ZX wheel loaders, specially developed by the factory to meet the needs of the operation, such as the movement of raw materials for the manufacture of fertilizers - extremely aggressive, this activity requires a process daily maintenance management, as well as factory and distributor support. “JCB, from the beginning, was interested in assisting us in this project and, combining our knowledge, we arrived at a model for preparing the machine's paint, ideal for protecting the equipment against the aggressiveness of the transported product. This flexibility is essential for a manufacturer that wants to become predominant in a competitive market like the Brazilian one. ", adds Barboza.

According to Alisson Brandes, sales and marketing director at JCB do Brasil, “we are very satisfied with this operation. One of our main objectives is to present innovative and personalized solutions, combined with high performance and versatility, traditional characteristics of the brand. ".

“In 2013, JCB do Brasil invested more than R$30 million in its factory in Sorocaba (SP), inaugurating an electrostatic painting line, a factor that increases the durability and quality of equipment in the most diverse applications, mainly for use in the fertilizers. Our actions are increasingly aimed at strengthening the brand's presence in the rental sector. This partnership with Ouro Verde reinforces this. ", comments Agnaldo Lopes, product manager heavy line and major accounts from JCB do Brasil.