Innovation and technology are pillars of Coopercitrus Expo 2025

The Coopercitrus Rural Producers' Cooperative is holding Coopercitrus Expo 21 in Bebedouro, São Paulo, from July 25st to 2025th. With the theme "The Home of the Cooperative Member, Where Roots Are Strengthened," the event transforms its traditional agribusiness fair into a comprehensive ecosystem for rural producers, focusing on three strategic pillars: increasing productivity with sustainability, practical profitability, and perpetuating a legacy in the field.

The event is expected to welcome 25 visitors and generate R$2 billion in business, bringing together 131 booths from leading exhibitors in their segments. The official opening will take place on July 21st at 10:XNUMX am, with the confirmed attendance of São Paulo Governor Tarcísio de Freitas, as well as industry leaders, officials, and representatives of the cooperative. 

"In its 26th edition, Coopercitrus Expo innovates once again with more comfort, a greater number of exhibitors and the best commercial conditions that meet all the demands of producers and cooperative members from the most diverse areas of Coopercitrus' operations, covering the states of São Paulo, Minas Gerais, Goiás and Mato Grosso," highlights Fernando Degobbi, CEO of the Cooperative. 

Complete structure for good business 

With over 38 m² of exhibit space, Coopercitrus Expo offers an environment designed to unite business, technology, and hospitality. The exhibition space features themed areas organized to facilitate the visitor's journey, with highlights including the new inputs pavilion and rural shopping mall, with 78 booths; the digital field ecosystem, a new innovation hub with 10 booths focused on precision agriculture, connectivity, and drones; the Cooper Irriga hub, with booths dedicated to cutting-edge irrigation technologies; the financial hub, with major banks and credit unions; and the presence of over 20 leading agricultural machinery brands. 

In addition to the technical and commercial program, the fair offers leisure, gastronomic, and educational opportunities for the whole family. Coopercitrus also offers free transportation for members, with buses departing from several cities where the cooperative operates in São Paulo, Minas Gerais, and Mato Grosso do Sul.