How embedded technology helps increase profits

Agricultural sprayer manufacturing company, PVT Agriculture reduced costs with after-sales technical support in the field by 95% after investing in technologies embedded in tractors and agricultural implements. The system, developed by Hexagon Agriculture division It allows the technical team to view the display screen and solve problems in real time, through an internet connection. The savings in traveling to customers were simultaneous with the implementation of the displays.  

Executive Marcelo Variza, Director of PVT Agriculture, says that the company approached Hexagon, based in Florianópolis (SC), after noticing a deficiency in the GPS controllers of its implements. The problem generated high costs for after-sales service and technical visits in the field. It was then that the sprayer manufacturer decided to look for innovative solutions on the national market, which were ready to be installed on its machines. “In addition to a quality product, the challenge was finding the necessary technology for the manufacturer's sprayers to gain market value,” says Variza. 

Hexagon was responsible for adapting its products to PVT Agriculture's machinery. “Using innovative solutions and cutting-edge products generates ‘winning sales’ arguments for the industry because the agricultural market is very demanding in relation to onboard technologies. PVT Agriculture not only increased its sales but also reduced after-sales costs”, highlights Bernardo de Castro, president of Hexagon's Agriculture division. The partnership between the two companies includes a continuous training program for the client's technical team by Hexagon.