Honda is present at Agrishow 2022 with solutions that contribute to work in the field

Honda is present at the 27th edition of Agrishow (International Agricultural Technology in Action Fair), which takes place between April 25th and 29th, in the city of Ribeirão Preto, in São Paulo. Considered one of the main agribusiness events in Latin America, Agrishow anticipates the main news and trends in technology, in addition to presenting the latest launches and services focused on this market.

At an interactive stand, Honda shows its portfolio of products and technologies that contribute to work in the field, with the aim of improving and making people's lives easier. Visitors who stop by will be able to see the brand's complete line of Power Products, which includes generators, motor pumps, stationary engines, brush cutters and lawn mowers.

Sales balance and prospects

Honda has been recording positive results in the Power Products segment. The brand closed 2021 with 20% growth in sales, compared to the previous year, and advanced in its market share, despite the adverse effects of the pandemic on global supply chains. supplies.

The result was due to the good performance in sales of stationary engines for small vessels used in the Amazon region and, also, thanks to the strengthening of agribusiness, which increased sales of motor pumps and engines used in agricultural equipment.

The outlook for 2022 remains positive, with the good moment in agribusiness and the sector's constant search for increasing the efficiency and productivity of small, medium and large producers.

LATEST RELEASE

Among the highlights of the line up, Honda presents to the public, for the first time, three of its recent launches: the EU22i generator, aimed at domestic, leisure and professional applications; the EZ6500CXS generator, aimed at more intensive use and higher power levels; and the GX 390 MEGA engine, designed specifically to serve riverside populations, who depend on vessels for personal transport, commerce, logistics, fishing and various agricultural activities.

Visitors will also be able to test the line of brush cutters and lawn mowers, in an area dedicated to experimentation, in addition to an exclusive test-ride track for the FourTrax 420 quadricycle.

Another important highlight is the brand’s commitment to quality, which goes far beyond the moment of sale. From now on, Honda will offer a three-year warranty for all products in its portfolio, in an unprecedented initiative on the market, combining the largest warranty in the segment with a line of products with high technology, recognized efficiency and simple maintenance.

New brand signature

Honda takes advantage of the great exposure provided by Agrishow to present its new brand signature to the market for the Power Products segment: Engines and Machines.

This signature will integrate advertising pieces, point-of-sale materials and other company communications.

The new approach seeks to be more aligned with the solutions offered in this market and bring to the public a more functional, direct and practical concept in relation to the products sold.

“Agrishow is a great showcase to showcase our products and present the various new features we have for the segment. We want visitors to learn, in practice, how Honda technology can make work in the field easier. Furthermore, we took advantage of the event to announce important news, such as the new brand signature, Engines and Machines, and the unique three-year warranty for the entire portfolio”, says Marcos Paulo Monteiro, General Commercial Manager at Moto Honda.

Honda Store: official clothing and accessories line

At the stand, there is also an exclusive space for the sale of official brand clothing and accessories such as t-shirts, caps, backpacks and other items. In addition to excellent quality, the pieces feature current patterns and exclusive prints, enabling an even stronger connection between fans and the brand.

Throughout the event, there will be sales staff from the brand's dealerships and resellers available to those interested in purchasing Honda products.

Service

Date: April 25nd to 29th

Hour: 8h to 18h

Location: Technological Park - Rodovia Antônio Duarte Nogueira, km 321, towards Sertãozinho-Ribeirão Preto