Government Mission to Germany Expands Agricultural Markets

The Ministry of Agriculture and Livestock (Mapa) successfully concluded its official mission to Germany, held between February 3 and 5. The Brazilian delegation attended Fruit Logistica 2025, the largest global event in the fresh fruit and vegetable sector, in addition to fulfilling an intense agenda of strategic meetings with German authorities and representatives of the production sector. The objective was to strengthen bilateral relations, increase the presence of Brazilian products in the international market and reinforce Brazil's image as a reference in agricultural sustainability.

Brazil's participation in Fruit Logistica is essential for the commercial promotion of national fruits. Brazil, one of the world's largest producers, stands out not only for the quality and diversity of its products, but also for its commitment to innovation and good agricultural practices. With around 50 companies from the sector present at the event, coordinated by the Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas), the country consolidated its position as a strategic partner in the global supply of fresh and healthy food.

Bilateral meetings and strengthening of partnerships

In addition to the fair, the mission included a meeting with the Director General of the German Ministry of Agriculture, Swantje Nilsson. The meeting covered topics such as trade cooperation between the two countries, the Mercosur-European Union Agreement, the recent outbreak of foot-and-mouth disease and sustainable practices adopted by Brazil.

Another highlight was the participation of the Secretary of Commerce and International Relations of the Ministry of Agriculture, Livestock and Supply, Luís Rua, as a speaker at the 18th Latin American Conference of the German Economy. During his presentation, he detailed business opportunities for German investors and highlighted Brazilian initiatives, such as the National Program for the Conversion of Degraded Pastures (PNCPD) and the Biofuel Law of the Future, reinforcing Brazil's commitment to sustainable agricultural production.

Dialogue with strategic sectors and the press

The Brazilian delegation also participated in a meeting on the European Deforestation-Free Supply Chain Regulation (EUDR), with representatives from the beef, soy and coffee sectors. Germany, the largest buyer of Brazilian coffee in Europe, plays a key role in the trade of the product, which reinforces the importance of dialogue on environmental regulations and strengthening national exports.

To increase the visibility of Brazil's actions, the mission included a chat with the German press, highlighting progress in reducing deforestation, sustainable practices in national agriculture and Brazil's role as a reliable supplier of food to the world.

With this mission, Mapa reaffirms Brazil's commitment to sustainability, innovation and opening new markets, ensuring that Brazilian agricultural products continue to gain space on the global stage.