Gerdau's steel solutions are highlighted at Agrishow

Gerdau reinforces its presence in agribusiness during Agrishow 2026, in Ribeirão Preto (SP), by presenting steel solutions focused on productivity, efficiency and durability in the field. In its 23rd participation in the fair, the company highlights the strategic role of the material in both rural infrastructure and the agricultural machinery and equipment industry.

The company's participation in the event is structured around two main axes: supplying steel for agricultural applications—such as fences and structures—and providing raw materials for the manufacture of machinery and implements. The strategy aims to expand the company's presence throughout the agribusiness chain, focusing on innovation, joint development, and specialized technical support.

According to Maurício Metz, Vice President of Long and Special Steel Products in Brazil at Gerdau, participation in the fair reflects the company's commitment to the advancement of the sector. "Agribusiness is one of the main drivers of the Brazilian economy. We work with high-performance steel solutions that directly contribute to the productivity and competitiveness of our clients," he states.

Among its recent investments, the company highlights industrial modernization, with the installation of a new hot coil mill at its Ouro Branco (MG) plant. This structure expands production capacity and improves material properties, ensuring greater performance and reliability for applications in the field and in industry.

At the booth, visitors can watch hands-on demonstrations, such as the assembly of fences with oval and barbed wire, as well as learn about engineering applications of steel used in agricultural equipment. The space also showcases the company's portfolio, which includes bars, structural profiles, thick plates, and coils.

Participation in the fair also includes interactive activities aimed at the public, such as immersive experiences and brand activations. The goal is to bring visitors closer to the solutions offered and highlight the use of steel in the day-to-day operations of agribusiness.

Considered the leading agricultural technology fair in Latin America, Agrishow brings together around 800 exhibiting brands and showcases trends and innovations for the sector, establishing itself as one of the main business environments for Brazilian agribusiness.