Ford starts 2025 with 40% growth in sales in Brazil

Ford, which had already recorded excellent performance in 2024 in Brazil, maintained the trend at the beginning of the year, expanding its market share. The 3.931 units registered represented a growth of 40% in January compared to the same month last year, while the industry grew 6%. 

“January is a traditionally seasonal month due to the holidays. Even so, we continue to maintain a consistent sales volume and outperform the market, bringing a significant gain in market share for the brand,” says Antonio Baltar Jr., Ford’s Director of Sales, Marketing and Services. 

The Ranger continued to be Ford's top sales highlight, with 2.620 units – a 48% increase compared to the 1.776 sold in January 2024. In addition to being the second best-selling mid-size pickup truck in Brazil, it led important pickup markets, such as Goiás, Tocantins, Distrito Federal, Mato Grosso do Sul and Rio Grande do Sul. 

Within the category, the Ranger once again stood out as the leader in the top-of-the-line pickup segment, which is the most valued on the market, reaching a 27% share, and also in the intermediate segment, with 24%. The Ranger Raptor, an icon among pickups, recorded its best sales result, with around 300 units in a single month. 

The Territory saw a 20% growth compared to the same month last year, with 612 units, consolidating itself as the brand's second best-selling product. 

South America

As in Brazil, Ford also reaped good results in South America, with sales growing 43% in January, compared to 18% in the market. As a result, it achieved its highest share in the industry since the restructuring in 2021, with 3,8%. 

Ranger recorded historic records in volume and market share on the continent. It grew 60%, with 7.435 units, and gained 3,6 percentage points in market share – reaching 21,3% –, becoming the second-place leader in the category. Among other highlights, Ranger became the leader in the mid-size pickup segment in Argentina, expanding its market share. 

The Territory also reached a historic sales record in January, with 2.543 units, a growth of 71% over the same month in 2024.