Ford announces the launch of the F-150 in Brazil in 2023

Ford will launch the F-150 in Brazil in 2023, bringing the large pickup truck that is a sales leader in the United States and a global icon to complete its lineup in the country. The announcement was made by Daniel Justo, president of Ford South America, during the opening of Agrishow, the largest agricultural fair in the country, held in Ribeirão Preto, SP.

“The F-150 comes to consolidate our line, alongside the Ranger and Maverick, and reaffirm the authority that Ford has built in pickup trucks around the world. It is another example that we will continue to bring the most advanced products in the world to the Brazilian consumer”, stated Daniel Justo.

The F-150 is the flagship model of the F Series, the best-selling pickup truck line in the United States for 45 consecutive years and also the leading sales vehicle in the North American market for 40 consecutive years. Today in its 14th generation, the pickup stands out for the continuous innovations introduced into the market and for its tradition of strength and quality. In February this year, it also celebrated the milestone of 40 million units produced.

The F-150 is already sold in Argentina, Chile, Colombia, Peru and Ecuador and is the model that leads the large pickup truck segment in South America. At its stand at Agrishow, Ford displays an F-150 Lariat version, highlighting that this is just a demonstration vehicle and that details of the model destined for Brazil will be released closer to launch.