Fendt technology improves cotton crop performance

While innovating in the field and expanding its presence throughout the production chain—from crops to fashion—Brazilian cotton has never been so prominent. On October 7th, the sector celebrates World Cotton Day, a historic achievement that confirms the country's strength as one of the world's largest producers and exporters of the fiber. 

The 2024/2025 harvest is expected to produce 4,11 million tons, an 11,1% increase compared to the previous harvest. Planted area increased by 10,4%, reaching 2,14 million hectares, according to the Brazilian Cotton Producers Association (Abrapa). 

To achieve these figures, technology has been an indispensable ally. High-performance machines, such as Fendt tractors, sprayers, and harvesters, provide farmers with precision, connectivity, and efficient input management. In practice, this means more productive crops, reduced waste, and cultivation aligned with environmental and market demands. "Brazilian cotton is synonymous with quality and sustainability. Fendt is proud to support producers with solutions that combine performance and responsibility, helping to transform the field with cutting-edge technology," highlights Rafael Antônio Costa, Commercial Director at Fendt, a leading high-tech brand in the market. 

Among Fendt's highlights for cotton crops are tractors with high performance and lower fuel consumption. The brand's portfolio includes the Fendt 700 Vario Gen7 and Fendt 900 Vario Gen7 series tractors, which combine the robustness of the six-cylinder MAN engine with the Fendt iD concept that delivers high torque at low rpm, providing smooth operation with maximum performance and minimum fuel consumption. The Fendt Vario 1000 Gen 3 tractors are recommended for soil preparation and cotton planting. High-tech precision agriculture is provided through the FendtONE platform, which includes customizable controls and displays for efficient and simple operation.

Cotton growers also rely on Fendt Momentum planters with 18 to 40 rows, which, through exclusive technologies, contribute to operational efficiency and crop productivity. The equipment plants on flat areas and uneven terrain or contour lines, ensuring seed is always deposited at the same depth. To achieve this, the Fendt Smart Frame maintains comb pressure with a 40° angle provided by Wing Flex. 

For 18- to 24-row models, the Weight Transfer system, which distributes the machine's central weight to the side modules, increases emergence by 7%. Furthermore, Delta Force's individual control of the planting rows improves furrow construction and makes up to five adjustments in one second. When folded, the planter reaches 3,6 m in working order, the smallest transport width in its category, without the need to disassemble any components. 

From the countryside to the fashion catwalks

It's worth noting that cotton isn't confined to the farm gate. Its journey continues through processing, spinning, and weaving, and then onto fashion runways and the end consumer, in garments, home decor, and design. This integration generates jobs, income, and added value for Brazilian products, strengthening a sector that connects farmers, manufacturers, and designers around natural fiber.

An example of this movement is Sou de Algodão (I'm Cotton), which unites links in the chain in favor of conscious consumption and the appreciation of cotton, with a focus on promoting sustainable fashion and domestic production. Fendt's support helps expand the reach of this cause, demonstrating that innovation and sustainability go hand in hand in agribusiness. "On this Cotton Day, we reinforce our goal of delivering solutions that increase productivity with environmental responsibility and expand our connection with producers who are transforming Brazilian agriculture," says Costa.