Fendt leads ranking of images of agricultural machinery in Germany.

German farmers have once again placed Fendt at the top of the agricultural technology brand image ranking in the DLG ImageBarometer 2025/26 survey. The company achieved 59 points and led among ten manufacturers evaluated. This result marks the brand's 19th consecutive year in first place.

The annual study by the German Agricultural Society (DLG) analyzes brand strength in the sector. The assessment considers brand recognition, customer loyalty, perceived performance, and overall image, including innovation and communication.

Regional analysis also highlighted Fendt's leadership. In northern Germany, the brand scored 62 points, an increase from the 59 recorded in the previous edition. In the south of the country, the company's region of origin, it maintained 63 points, repeating the best result of the previous year.

The survey gathered responses from 674 farmers. The evaluated properties have an average area of ​​338 hectares. Approximately 90% of those interviewed practice conventional production. About 80% have technical training, a university degree, or advanced professional certification. The average age of the group is 52 years. Data collection took place between October 2025 and January 2026.

Since 1996, the ImageBarometer has measured farmers' perceptions of agribusiness manufacturers. The brand index results from the sum of four sub-indicators. Each can reach up to 25 points, totaling a maximum score of 100.