Fendt and Valtra store to open in Guarapuava

Guarapuava will receive a satellite store with integrated areas between AGCO's Fendt and Valtra brands. The initiative is part of the "FarmerCore" concept, which seeks to bring farmers closer to dealerships, offering optimized and personalized solutions.

Satellite stores, such as the one in Guarapuava, offer intelligent coverage to serve areas with great market potential. Compact structures, mobile service and investment optimization are differentiators that enable more direct contact with farmers in Paraná.

Marcelo Traldi, vice president of Fendt and Valtra in South America, highlights that the initiative aims to expand possibilities for rural producers, both in person and online.

"With this inauguration, we will make the daily lives of these professionals easier, by offering specialized products and services, which will provide greater fluidity in their daily lives, in addition to greater proximity to the brands", he says.

The store in Guarapuava is part of the project by Vamos, a company that rents and sells agricultural machinery and equipment, to expand its operations in Paraná.

The inauguration of the Valtra unit is scheduled for November 26, 2024; Fendt during the week of November 25 to 29. With more than 2 m², the store will have showrooms and shared areas between the two brands, as well as a mobile workshop and digital solutions to better serve producers.

Vamos plans to open 12 stores in Paraná by 2028, with 11 of these stores being shared between the Fendt and Valtra brands.