Fendt 728 Vario leads tractor registrations in Germany in 2025.

Fendt has registered the best-selling tractor in Germany in 2025. The 728 Vario model achieved 1.007 new registrations and occupied the first position in the annual ranking. The survey considered tractors with power starting from 0 hp. The data came from the German Federal Motor Transport Authority (KBA) and the German Engineering Federation (VDMA).

The German market totaled 25.711 new tractor registrations in 2025. This volume represented a 12% decrease compared to 2024. Even with this decline, Fendt maintained its national leadership, with 6.314 tractors registered across all power classes.

The 728 Vario is part of the seventh-generation Fendt 700 Vario series. The ranking placed the Fendt 724 Vario in second position, with 868 registrations. The Fendt 620 Vario came in third place, with 515 units.

Fendt occupied the top three positions for the second consecutive year. The 700 series concentrated the largest market share among single series from manufacturers. The 724 and 728 models together accounted for 7,3% of all new tractor registrations in the country.

The Fendt 724 Vario led the German ranking for more than ten years, until 2023. In 2025, it maintained second place for the second consecutive year. The Fendt 620 Vario entered the top three for the first time. In 2024, the third position went to the Fendt 516 Vario.

Six models from the brand appeared among the ten most registered tractors in Germany in 2025. The list also included the Fendt 314 Vario, Fendt 718 and Fendt 516 Vario.

According to Fendt's sales management in Germany, the 728 Vario's performance reflects the model's suitability for the demands of farmers and service providers. The company attributed the result to the performance of its sales team and its partnership with the dealer network, even in a declining market environment.