Felipe Vieira assumes commercial directorship at PI AgSciences.

Agricultural engineer Felipe Vieira (pictured) has assumed the role of commercial director for PI AgSciences in Brazil. In this position, he will be responsible for building and leading the sales team, developing market access, and accelerating demand generation, with the goal of driving the sustainable growth of the company, part of the PI Industries Ltd Group, in the country.

With over two decades of experience in agribusiness, the executive has built a career in sales, marketing, market development, and team leadership. Throughout his career, he has worked closely with rural producers, focusing on commercial strategies aligned with innovation and sustainability.

Before joining PI AgSciences, Vieira held leadership positions at BASF, where he was responsible for marketing strategies and market access, in addition to stints at Bayer Crop Science and companies in the seed and crop protection segments.

Vieira holds a degree in Agronomic Engineering from the "Luiz de Queiroz" Higher School of Agriculture (Esalq/USP), an MBA in Administration, Business and Marketing from ESPM, and a specialization in bio-inputs.