FMC strengthens ties with producers through a relationship program

FMC, focusing on relationships with its customers, has just brought another solution for rural producers, JUNTOS PRODUTOR. The program marks a new stage between the company and farmers, with practical effects in the way of seeking and multiplying personalized solutions through a digital platform.

The project integrates all relationship initiatives with the different pillars of agribusiness in a strategic way. The purpose is for everyone to connect to develop and grow TOGETHER. We have been investing in technology and innovation for crop protection for more than 130 years. This is our business and it is in our DNA and therefore, understanding that the demands of Brazilian agriculture are unique and transform daily, FMC created this platform that adds technology and strengthens ties with customers.

At the same opportunity, FMC starts the Flying High Promotion, which will draw a drone through the federal lottery on June 23, 2021. "It is very gratifying for us to carry out a first action of such importance at the same time as we launch the platform. Each producer registered with their invoice, with FMC products, in JUNTOS, will win a five-digit number that will entitle them to a chance in the drone draw through the federal lottery", explains the person responsible for the program, Erica Rodrigues. 

To participate, producers simply need to register their invoices from March 15th to May 03th. It is worth remembering that each registration with JUNTOS entitles you to only one lucky number per CPF, regardless of the number of registered invoices.

The program

Before Juntos Produtor, the program was already launched in versions for distribution channels, called JUNTOS COOPERATIVA and JUNTOS REVENDA, in September 2020. And cooperatives and resellers that have not yet signed up can still do so through: www.juntosfmc.com.br.

On the platform, in addition to information about the program, participants also have harvest, climate and market data, to assist in more assertive decisions, in addition to courses and training. 

For JUNTOS Producers: everyone who registers will earn FMC Coins when purchasing FMC products at participating establishments. To do this, simply upload the invoices to the platform Juntosfmc.com.br. With the program's currency, it will be possible to redeem exclusive prizes and benefits. 

Interested parties can register directly at Juntosfmc.com.br. By accessing the platform, participants have access to all the program information and everything they need to develop their business with FMC products. 

"Cultivating relationships is FMC's culture, so it's no surprise that the program is called TOGETHER. We want to offer not only innovation, but a support network so that farmers and partner channels can move towards a productive and sustainable future ", highlights Marketing Director, Daniela Tavares.