Expocitros 2026 takes place amidst the resumption of the harvest season.

Event in Cordeirópolis brings together the sector amidst a scenario of tight supply, volatile prices, and a new generation in charge.

25.02.2026 | 15:47 (UTC -3)
Cultivar Magazine, based on information from Lilian Munhoz

Brazilian citrus farming enters 2026 under a combination of productive recovery, tight supply, and a leading role in the international market. In this context, the 51st Expocitros and the 47th Citrus Week will take place from May 26th to 29th at the Sylvio Moreira Citrus Center/IAC in Cordeirópolis.

After years of climate instability, the spread of citrus greening, and high structural costs, the sector is facing strong fluctuations in prices paid to producers. The international market is increasingly drawing attention. The Mercosur-European Union agreement is part of this scenario. A shift in the profile of agricultural leadership is also gaining momentum.

The 2024/25 harvest is expected to reach approximately 320 million boxes of 40,8 kilograms each. This volume surpasses the previous cycle but remains below historical levels. The partial recovery does not eliminate the tight supply, especially in the citrus belt of São Paulo and southwestern Minas Gerais. Production, weather, and plant health continue to have a direct impact on prices, both for the processing industry and the fresh fruit market.

In global trade, Brazil holds a dominant position. The country accounts for 70% to 75% of the orange juice traded worldwide. Europe and the United States concentrate their purchases. Supply restrictions in other regions reinforce the strategic role of Brazilian products in the international food chain.

The 2025 edition brought together more than 12 visitors, around 90 companies, and an audience from approximately 300 municipalities. The organization plans to maintain the event as the main forum for technical and strategic debate in the sector.

“The 2026 edition should deepen debates on citrus greening, orchard health, technological innovation, bio-inputs, sustainability, energy, management, and the market,” says Dirceu Mattos Jr., director of the Sylvio Moreira Citrus Center/IAC. According to him, the integration between science, market, and strategy guides decisions that will define the competitiveness of citrus farming in the next decade.

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