Café do Vale da Grama (SP) obtains Geographical Indication
This is the 17th GI related to coffee and the 124th granted by INPI in Brazil
Corteva is eyeing Brazil as its next stage of growth after its success with technology in the United States. The agribusiness company wants to expand its presence in the world's largest soybean producer, Corteva CEO Chuck Magro told Bloomberg in an interview.
Corteva, which was spun off from DowDuPont five years ago, is seeking to replicate in Brazil the same successful model it implemented in the US with its seed, pest protection and herbicide technology for soybeans, Enlist.
Magro said Corteva expects to cover 20% to 30% of Brazil’s soybean acreage by the end of the decade. Its soybean system has captured more than 50% of the top soybean-growing regions in the U.S. by 2022.
Enlist competes directly with Bayer's Roundup product, which is based on glyphosate. Both compete for a share of the billions of dollars invested annually by farmers to combat weeds and pests.
Corteva's strategy to capture a portion of the Brazilian market involves the promise of a more efficient and affordable solution for farmers seeking to maximize productivity.
According to information from the company, Conkesta E3 soybean cultivars, part of the so-called Enlist System, allow the application of post-emergence herbicides, such as Enlist Colex-D (new 2,4-D choline salt), glyphosate and glufosinate ammonium. In addition, they have two Bt proteins (Cry 1F and Cry 1Ac) that are active against pests.
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