Corteva Appoints New Global Seed Marketing Leader

Corteva Agriscience has appointed Lucas Silvestre de Melo (pictured) as the global "leader" of Marketing Excellence for the Seed Business, a position he has held since August 2025. Based in Johnston, Iowa (USA), the executive is responsible for global seed pricing, branding and marketing strategies, promoting consistency and excellence in all regions where the company operates.

With nearly 15 years at Corteva, Lucas has built a career in various areas of agribusiness, holding leadership roles in Brazil, Mexico, and on projects across Latin America. His responsibilities include developing brands for pipeline launches, fostering a value-based pricing culture, and integrating marketing practices across global markets.

With a degree in Agricultural Engineering from the Federal University of Uberlândia (UFU), an MBA in Marketing from FGV and a master's degree in Behavioral Economics from ESPM, the executive has experience in commercial campaigns, team management, strategic planning and market development.