Copercampos Loyalty Program delivers R$12 million to members

The 20th edition of the initiative had a record number of members, with 889 signing the loyalty agreement

01.08.2024 | 14:32 (UTC -3)
Felipe Götz

The solid relationship of trust between farmers and Copercampos is consolidated by participation in the Loyalty Program, established in 2005, which recognizes and rewards the commitment of farmers who purchase all inputs and seeds from the cooperative during the year. This program, a pioneer among cooperatives in the country, is in its 20th edition and distributes amounts proportional to the financial turnover of the previous year. In the base year of 2023, 889 members – an increase of 6% compared to 2022 – signed the loyalty agreement. Together, these associates will receive more than R$12 million in cash. The amounts will be delivered to members on August 14th.

The Copercampos Loyalty Program has been an essential pillar for strengthening relationships with associates, based on trust and mutual responsibilities. “With this program, we build a closer relationship with the associate, with trust and responsibilities. We are committed to providing high quality inputs and seeds, expanding structures according to needs and investing in new businesses, for example, and the member is committed to purchasing inputs, delivering and selling production in our cooperative. With this, we distribute financial amounts to value those who are truly 100% loyal to Copercampos”, highlights President Director Luiz Carlos Chiocca.

In addition to the financial return, loyal Copercampos members enjoy a series of exclusive benefits and services. Among them, technical training, the production of high-quality seeds and travel stand out. 

Details about the Grain Market

The loyalty dinner was attended by more than 600 associated producers, who closely followed the lecture on “Fundamentals and expectations of the soybean and corn market - An analysis of global supply and demand for the future”, with Leonardo Martini, consultant in Risk Management by StoneX Brasil.

Leonardo highlighted that, as in the 2023/2024 production cycle, expectations for this global crop year are for good production. “This new cycle that is starting with the American harvest is going very well and they should harvest in the coming months. We are seeing that they will have a very good harvest. In Latin America, we are looking very carefully at this transition from El Niño to a La Niña, but apparently a weak La Niña, which today shows normal rainfall. So, looking at our 24/25 scenario, it is once again a good soybean harvest, really putting pressure on the market. The producer needs to be aware of this. Of course, there is a lot ahead, but that's what we always say: look at market opportunities, lock down costs and wait for a new opportunity to sell production”, highlights Martini.

With this year's good production scenario, it is necessary to strengthen the maintenance of high stocks and product prices at these levels. “We know that, in this scenario, prices lose the strength to rise and make a considerable reversal movement. Commercialization is very slow in Brazil, both for soybeans and corn. In this context, companies need to raise prices a little to try to force producers to sell. They are not having much success; the producer started selling a little more soybeans than corn. We have seen producers, in general, holding onto corn more, waiting for an opportunity, and this has kept prices from falling as much as we have already seen.”

Soy exports are very good in Brazil, reinforces Leonardo Martini. “We are really surprising with the price levels; Brazil remains very competitive in exports. I think soybeans will have a full program, very close to or even a little higher than 100 million tons. The corn started crawling. Last year we had stronger sales, but this year we have the United States, Ukraine and Argentina with a lot of corn, which ends up harming our exports. With this stronger exchange rate, we believe in an acceleration of sales during the month of August. Corn exports are crucial for us to see prices rising throughout the year, because, without exports, we will have more product on the domestic market and prices will not have room for big increases,” he concludes.

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