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Kynetec Brasil has just released its FarmTrak Coffee survey for the 2025-26 crop year. The data indicates that coffee farming generated R$ 3,3 billion in agricultural pesticides during the period, a 22% increase compared to the 2024-25 cycle (R$ 2,67 billion). This figure marks a record within the consultancy's historical series, according to research specialist Felipe Abelha.
According to the Kynetec executive, the potential treated area or PAT (an indicator that includes the sum of all product applications made during the crop season) reached 42,8 million hectares of coffee, compared to 35,3 million hectares in 2024-25 (+22%).
According to Abelha, coffee farming registered growth in practically all technological indicators of phytosanitary management in the 2025-26 season.
“After a series of harvests without significant expansion of cultivated area, the crop saw a 4% increase compared to 2024-25, reaching 2,186 million hectares,” Abelha explains. He adds that Kynetec's research also observed a 17% increase in the average number of treatments performed by coffee producers in 2025-26: from 16,9 to 19,8.
The FarmTrak Café 2025-26 report shows the fungicide segment (foliar and copper-based) once again at the top of the market, with R$ 973 million in business, equivalent to 29% of the total. This value exceeded by 25% the amount of R$ 775 million recorded in transactions involving products of this type in the previous harvest.
According to Felipe Abelha, the adoption of so-called 'premium' fungicides intensified in the last cycle, rising from 21% in 2024-25 to 38%. These same products also saw an increase in the average number of treatments, from 1,45 to 1,65. "This was the sub-segment with the greatest expansion in the fungicide category," emphasizes the executive.
However, Abelha points out that the insecticide segment, second in the ranking of pesticides for coffee, appears in Kynetec's research as the main driver of the overall market performance. This category grew 30% compared to the 2024-25 cycle, reaching R$ 760 million, corresponding to 23% of total transactions. Previously, it was R$ 580 million. "In absolute terms, insecticides were the segment that expanded the most, with an increase of over R$ 210 million," Abelha notes.
According to the executive, the surge in insecticide use is mainly explained by the 30% increase in the intensity of management of the two main pests of Brazilian coffee: the coffee berry borer (Hypothenemus hampei) and the coffee leaf miner (Leucoptera coffeella).
In the case of the coffee berry borer, the executive says, the Kynetec study detected a positive variation of 22% in the adoption of insecticides to control the pest, from 43% to 53%, in addition to a 7% increase in the number of treatments – from 1,82 to 1,95 – and a 10% increase in the total cost of management. Regarding the coffee leaf miner, he adds, the main boosts came from the 11% increase in treatment adoption rates – from 56% to 62% – and the 13% increase in treatment costs.
According to Abelha, the coffee berry borer demanded approximately R$ 350 million in insecticides in 2025-26, compared to R$ 252 million in the previous season (+38%). Meanwhile, control of the coffee leaf miner increased from R$ 264 million to approximately R$ 345 million (+30%).
In third place in the FarmTrak Café ranking, "soil/drench" (directed spray) products totaled R$ 626 million, growing 8% compared to the 2024-25 season (R$ 580 million). According to Kynetec's research, these inputs occupy practically the same market share as herbicides, at 19%. Herbicides generated R$ 627 million, a figure 22% higher than the previous harvest: R$ 513 million.
The fifth most representative category in FarmTrak Café, nematicides, registered the highest growth across all product segments: 51%, totaling R$ 218 million. It also increased its market share from 5% in the 2024-25 crop year to 7%. Other inputs accounted for 3% of the market, or R$ 99 million.
According to Kynetec, FarmTrak Café resulted from more than 1.110 personal interviews with coffee producers in the main coffee-producing regions: Bahia, Espírito Santo, Minas Gerais, Paraná, and São Paulo, primarily.
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